Privacy Policy

Summary

Anycubic is the data controller responsible for your personal information (personal data) (Section 1 and Section 11). Depending on your location, different Anycubic entities may act as controller; the applicable entity is identified in Section 1.

We collect information when you register and use our Model Community, Standalone Store, and Official Website, including account details, order and transaction data, community content, shipping addresses, and website analytics.

We use your information to provide and improve the Services, communicate with you, ensure security, and comply with legal obligations. Our legal bases for processing under the GDPR are described in Section 6.

We do not sell your personal information. We share information with service providers (cloud storage, push notifications, crash reporting, video monitoring) as listed in Appendix A (Section 12), and with our corporate group entities for internal operations (Section 9).

You have rights to access, correct, delete, port, object to, and restrict processing of your personal data (see "Your Privacy Rights and Choices"). Residents of California have additional CCPA rights; residents of Canada and Australia have additional rights described in the respective appendices.

Your information is stored in the United States and may be accessed from China by our engineering and support teams, subject to the safeguards described in Section 9.

Our Services are not directed to children under 16 (Section 2).

1. Introduction

Anycubic provides services including our Model Community, Standalone Store (e-commerce website), Official Website, and mobile site (collectively, the "Services"). This Privacy Policy applies to the personal information in connection with the Services and other related applications, websites, products, and services that link to or reference this Privacy Policy.

Data Controller. Depending on your location, different Anycubic entities act as the data controller responsible for your personal information. If you live in the European Economic Area ("EEA") or the United Kingdom, the controller is 【ANYCUBIC TECHNOLOGY HK LIMITED】, a Hong Kong company. If you live in the United States (including California), Canada, Australia or other country in the world, the controller is 【ANYCUBIC TECHNOLOGY HK LIMITED】 unless we state otherwise at the point of collection. If you reside in California, we are also the "business" as defined under the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act. Our affiliates and service providers process personal information on our behalf under written agreements.

This Privacy Policy does not apply to information collected by third-party products or services (including those of our affiliates and subsidiaries) that you may access through or that may link to the Services. We encourage you to review the privacy policies of those third parties before providing your information.

Please read this Privacy Policy carefully. If you do not agree with our policy, please do not use the Services. We will notify you of material changes by email or an in-website notice; your continued use of the Services after such notice constitutes acceptance of the updated policy only to the extent permitted by applicable law. Where we rely on consent for specific processing (such as marketing communications or non-essential tracking), we will request your opt-in consent separately, and you may withdraw it at any time.

2. Not for Use by Children

Our Services are not intended for children under 16 years of age. No one under age 16 may provide any information to or on the Services. We do not knowingly collect personal information from children under 16.

If you are under 16, do not use or provide any information on the Services or through any of its features, register on the Services, make any purchases through the Services, use any of the interactive features of the Services, or provide any information about yourself to us.

If we learn we have collected or received personal information from a child under 16 without verification of parent, we will delete that information. If you believe that we might have any consent information from or about a child under 16, please contact us via our contact email address at Section 11 of this Privacy Policy.

3. What Information We Collect

3.1. Account Registration, Login and Email Services

To complete account registration, login verification, login security, and email notifications, we collect username, nickname, email address, password, verification code, unique account ID, login IP, login device identifier, registration time, last login time, account status, and message push status.

3.2. Personal Profile and Address Management

To support profile editing, avatar upload, shipping/billing address management, password changes, account cancellation, and email preferences, we collect avatar URL, gender, country/region, birthday, personal bio, social media links, given name, surname, address, postal code, phone number, and social login (Facebook/Google) binding status.

3.3. Points, Coupons and User Assets

To process points, coupons, gift cards, lucky draw, and creator earnings withdrawal, we collect account ID, points balance, coupon codes, redemption records, withdrawal phone number, payment account, payee name, tax ID, prize records, and appeal information.

3.4. 3D Model Community and Content Interaction

To support model file upload and download, content reporting and appeals, and model synchronization across devices, we also collect file data, file download keys, report type, appeal descriptions, appeal attachments, and synchronization authorization tokens.

To enable model ratings and printed work submissions, we collect star ratings, review comments, printed work photos/videos, printer model, print duration, and competition entry materials.

To support co-creator submissions and model imports, we collect content type (photo/video), printer name, work link, social media ID, designer information, external model IDs, and external links.

For model uploads, we also collect original vs. secondary creation status, Creative Commons license type, tags, NSFW content flags, pricing, and public/private visibility settings.

3.5. Verification, Anti-Fraud and Risk Control

To prevent account theft, fraud, and malicious activity, we collect CAPTCHA tokens, device fingerprints, IP address, browser information, risk scores, and content moderation data via Geetest and NetEase Yidun.

3.6. Standalone Store Orders (Shopify)

To support shopping cart functionality, we collect cart ID, product SKU, quantity, and selected items. To process activity prize claims and DIY event registrations, we collect your first name, last name, address, city, province, country, postal code, and uploaded form images.

To process orders, payments, shipping, and after-sales, we collect order ID, order number, status, timestamps, currency, amounts, payment gateway name, customer email/name, billing and shipping addresses, phone, browser IP, user agent, product details (SKU, price, quantity), and shipping method. This data is obtained indirectly from Shopify.

3.7. AI 3D Generation and Marketing

To provide AI image-to-3D generation, format conversion, activity subscriptions, surveys, and prize fulfillment, we collect generation task ID, prompts, uploaded images, questionnaire answers, visitor ID, and prize application information.

3.8. Website Analytics

To analyze website usage, we collect page views, clicks, session duration, country/city, device type, and user ID via Sensors Data. We also use cookies as described below.

3.9. Help Center Tickets

To process support tickets and after-sales requests, we collect ticket type, content, attachments, satisfaction ratings, order information, and contact details.

3.10. Creator Settlement

To process paid digital model sales and creator payouts, we also collect PayPal account, sales records, revenue statistics, and commercial license application materials.

To process creator payouts via Stripe, we collect identity documents, bank account details, payee name, ID number, and tax ID.

3.11. Instant Messaging

To enable in-platform messaging via Tencent IM, we collect account identifiers, message content, and interaction history.

3.12. Designer Membership Subscription

To manage designer membership levels, subscription billing, and commercial license qualifications, we collect membership level, subscription status, billing cycle, rights description, and commercial license application materials.

3.13. Algorithm Recommendation and Personalised Display

To improve content browsing efficiency and search experience, we provide algorithmic recommendation services within our product for personalised display of 3D model content on the homepage and intelligent sorting of search results. Relevant processing rules are set out below:

(1) Service Types and Purposes of Processing

Personalised Homepage Recommendations: Based on your historical behavioural preferences, we recommend 3D model content that may interest you, enabling you to quickly discover preferred works amid massive content and boosting browsing efficiency. We also take into account the diversity of the content ecosystem to ensure reasonable exposure for high-quality new content and multiple categories.

Intelligent Search Sorting: We conduct intelligent retrieval and sorting optimisation according to the keywords you enter. The system supports Chinese and bilingual English search, spell correction and alias matching to improve the relevance and accuracy of search results and help you quickly locate target models.

(2) Scope of Personal Information Used

The algorithm service only analyses your behavioural data and content feature data, and does not directly process sensitive personal information such as your real name, identity document number, mobile phone number or email address. The specific data used includes:

• User behavioural data: records of model browsing, clicks, favourites, likes, shares and downloads, as well as search keyword records;

• Content feature data: model titles, descriptions, categories, tags, quality levels, popularity data and basic designer information.

(3) Basic Operating Logic of Algorithms

Homepage Recommendation Algorithm: Candidate models are first retrieved through multiple dimensions including interest tags, search terms, interest vectors, trending topics, newly released content and designer preferences. Duplicate, low-quality content and items you have recently interacted with are then filtered out. A machine learning model subsequently scores and ranks candidates based on a combination of interest matching degree and content quality. Finally, diversity strategies are applied to adjust outputs to avoid monotonous content and guarantee reasonable exposure for new works, diverse categories and works from different designers.

Search Ranking Algorithm: The keywords you enter are first processed via language recognition, bilingual translation, spell correction and alias rewriting. Candidate models are retrieved through exact matching, fuzzy matching and bilingual retrieval. Results are then ranked according to keyword relevance, model popularity and content quality. Low-relevance and low-quality entries are filtered to ensure accurate search outputs.

(4) Explanation of User Tags

Based on the above behavioural data, the algorithm generates user interest preference tags (such as preferred content themes, categories, designers and search habits) and content feature tags to calculate matching levels between content and user interests. Such tags are used solely for content recommendation services. They will not be directly linked to your sensitive identity information, nor applied for other business purposes.

(5) User Autonomy and Opt-out Mechanism

You have the right to choose whether to enable the personalised recommendation service. After logging into your account, you may turn the personalised recommendation function on or off at any time via Me – Settings – Personalised Recommendations. After you disable personalised recommendations, we will delete or anonymise your personalised tags.

After disabling personalised homepage recommendations, the homepage will no longer generate tailored content based on your individual behaviour. Instead, it will display non-personalised generic content including popular models across the platform, trending models and newly launched high-quality models.

Once personalised recommendations are disabled, search results will be sorted purely by keyword relevance and general model popularity without personalised weighting based on your behavioural data.

3.14. Cookies and Tracking Technologies

Our website uses cookies and similar technologies (local storage, pixels, SDK identifiers) to operate the site, remember your preferences, analyze traffic, and personalize content. Essential cookies are required for the site to function; non-essential analytics and marketing cookies are used only with your consent. You can manage cookie preferences via our cookie banner or browser settings.

(1) What Are Cookies?
Cookies are small text files transmitted by our websites, applications or services and stored on your device. Our websites, online services, interactive functions and advertising systems may use Cookies and similar tracking technologies, including pixel tags, web beacons and user agents. Cookies are applied to deliver, safeguard and optimize website service functions, as well as improve your browsing experience.

(2) Cookies We Use
In accordance with functional purposes and compliance requirements, we categorize the Cookies we use into four types: Strictly Necessary Cookies, Preference (Functional) Cookies, Statistics (Performance) Cookies, and Marketing Cookies. Only Strictly Necessary Cookies are exempt from user consent based on legitimate interests. All other non-essential Cookies will only be enabled with your active and explicit consent, and you may withdraw your consent at any time.

(i) Strictly Necessary Cookies: These Cookies are technically essential for website operation and prerequisite for you to access and use core website services, which cannot be manually disabled. They are mainly used to secure network communication transmission, maintain user login sessions, verify legitimate access requests, defend against cyberattacks, and ensure the basic security and normal operation of the website. They will not be used for personalized tracking or advertising delivery.

(ii) Preference (Functional) Cookies: These are non-essential Cookies that require your consent before being enabled. They record your personalized usage preferences, such as your preferred website language, access region and interface display settings.

(iii) Statistics (Performance) Cookies: These are non-essential Cookies that require your consent before being enabled. They anonymously collect website access data, including page access paths, click behaviors and dwell time.

(iv) Marketing Cookies: These are non-essential Cookies that require your consent before being enabled. They record users’ browsing behaviors to deliver promotional content tailored to user preferences.

(3) Server Log Data Collection
In addition to Cookie technologies, we automatically collect server access log data based on our legitimate interests in legitimate website operation and security protection, including IP address, browser type, Internet Service Provider (ISP), referrer/exit pages, accessed files, operating system, access timestamp and clickstream data. The above data is only used for cybersecurity protection, troubleshooting, website stability maintenance and performance statistical analysis.

(4) How to Clear / Disable Cookies
You may independently manage, disable or clear Cookies stored on your device at any time. For all non-essential Cookies, you may enable, disable or withdraw your consent independently via the Cookie Settings entrance at the bottom of our website.

(5) Further Information About Cookies
For detailed information about Cookies, please visit www.allaboutcookies.org.

4. How We Use Your Information

We use your information to operate, provide, develop, and improve our Services, including for the following purposes. You can find more detail in “The Legal Bases We Use to Process Your Information”.

(1) Enforce our Terms, Guidelines, and other policies that apply to you.

(2) We review User Content and other information to protect the safety and well-being of our community.

(3) Maintain and enhance the safety, security, and stability of our Services by identifying and addressing technical or security issues (bugs, spam accounts, fraud, and illegal activity).

(4) Review, improve, and develop our Services, including by monitoring interactions and analyzing how people use our Services.

(5) Share your information with third-party platforms at your request to provide integrated features.

(6) Comply with our legal obligations or protect vital interests of our users and others.

5. How We Share Your Information

We engage service providers that help us provide, support, and develop our Services and understand how they are used. They provide services such as instant messaging, push notification, AI 3D model generation, online translation, content security risk control, logistics inquiry services, cloud storage, crash log monitoring, and data analysis.

We share Information You Provide, Automatically Collected Information, and Information From Others with these service providers as necessary to enable them to provide their services.

5.1. Partners

Integration Partners: When you choose to access third-party services from our Platform, we may share your Usage Information with third-party partners to provide a seamless experience.

Corporate Group: As a global company, our Services are supported by affiliated entities within our corporate group. We share information with our Corporate Group as necessary for cloud hosting, security, research, development, analytics, customer and technical support.

5.2. Others

We share your information in other limited scenarios as follows:

(1) Corporate transactions: In connection with a merger, sale of assets, reorganization, financing, change of control, or acquisition.

(2) Legal obligations and rights: To comply with applicable laws, legal process, or governmental requests; protect life and safety; and enforce our Terms.

For details on cooperating third parties, please refer to Appendix A “List of Personal Information Shared with Third Parties”.

6. The Legal Bases We Use to Process Your Information

We use different legal bases depending on the specific purpose of processing: Contractual Necessity, Legitimate Interests, Consent, Legal Obligations, Public Interest, and Vital Interests.

6.1. Contractual Necessity

Necessary to perform the contract you enter into when you register for, access, or use our Services. You have the right to port information you provided under contract.

6.2. Legitimate Interests

To ensure system safety, combat spam and fraud, and maintain stability. You have the right to object to or request restriction of processing based on legitimate interests.

6.3. Your Consent

Where processing is based on consent (e.g., marketing), you can withdraw consent at any time without affecting past lawful processing.

6.4. Compliance with a Legal Obligation

To comply with statutory duties, court orders, or law enforcement requests.

6.5. Public Interest & 6.6. Vital Interests

For scientific research, public safety, or emergency situations involving immediate risks to health and life.

7. Your Privacy Rights and Choices

You have statutory rights under the GDPR and applicable laws:

7.1. Access Your Information: Confirm whether we process your data and receive an official copy.

7.2. Right to Erasure (Right to Be Forgotten): Request deletion where data is no longer necessary, consent is withdrawn, or processing is unlawful.

7.3. Rectification: Request correction of inaccurate or incomplete personal information.

7.4. Data Portability: Obtain your data in a structured, machine-readable format.

7.5. Right to Object: Object to processing based on legitimate interest or direct marketing (unconditional).

7.6. Restriction of Processing: Request suspension of active processing under specific disputes.

7.7. Right to Withdraw Consent: Revoke consent easily at any time.

7.8. Automated Decision-Making: Right to request human intervention for automated profiling with legal impact.

7.9. Exercising Your Rights: Contact us via the email in Section 11. We respond within 1 calendar month free of charge.

8. Data Security and Data Retention

8.1. Data Security

We deploy HTTPS SSL encryption, token verification, separated access control, weekly disaster backups, and data de-identification for phones and emails. Supervisory authorities will be notified within 72 hours in case of high-risk data breach events.

8.2. Data Retention

Specific retention rules:

• Account info: Retained while active; deleted/anonymized within 30 days post-cancellation.

• Order & transactions: Up to 7 years for tax and statutory accounting compliance.

• Model files & posts: Retained while active; user uploads may be deleted within 90 days post-cancellation.

• Diagnostics & logs: Up to 12 months.

• Security & anti-fraud logs: Up to 2 years.

9. International Data Transfers

Primary servers are hosted in the United States (AWS). Our controller is in Hong Kong, and technical support operates from China. EU/UK transfers rely on Standard Contractual Clauses (SCC) and UK Addendums with complete transfer impact assessments.

10. Changes to This Privacy Policy

Material updates will be notified via primary account email or website banner. Please check this page periodically for updates.

11. How to Contact Us

Full legal entity: ANYCUBIC TECHNOLOGY HK LIMITED
Email address: official@anycubic.com (Attn: Data Protection Officer)
Postal address: 24th Floor, East Tower, Galaxy WORLD Twin Towers, No.8 Yaxing Road, Nankeng Community, Bantian Subdistrict, Longgang District, Shenzhen, China
Phone number: +86-0755-89581960

12. Appendix A: List of Personal Information Shared with Third Parties

13. Appendix B — Canada

This Appendix applies if you live in Canada under PIPEDA, provincial privacy acts (Alberta, British Columbia), and Québec's Law 25.

13.1. Accountability and Consent

Anycubic is responsible for personal information under its control. Contact our Privacy Officer at Section 11. Express consent is gathered prior to commercial messaging pursuant to CASL.

13.2. Your Rights & 13.3. Transfers Outside Canada

You may request data access, correction, or portability (Québec). Data may be hosted in the US or accessed from China subject to contractual security controls.

14. Appendix C — Australia

This Appendix applies to Australian residents under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

14.1. Open and Manageable

Personal data is handled transparently in compliance with APP 1. Complaints can be directed to our DPO or escalated to the Office of the Australian Information Commissioner (OAIC).